PORTFOLIO
A Content Creation Case of Study
In this case study, I demonstrate how a targeted SEO content strategy can address customer pain points and drive meaningful results.
Here’s how the process works:
Identifying Customer Pain Points
Keyword Research with Purpose
Crafting Solution-Focused Content
Optimizing for Search and Readability
Measuring Impact
This approach transforms your content into a powerful tool for attracting and helping your audience, ultimately driving more qualified leads and conversions.
View the Full Project (Note: This is a project showcase and not the company’s live website, ensuring accurate impression and click data.)
Data-Driven Newsletters: Expanding the Italian Market
This case study showcases how a data-informed approach to email marketing can support market growth. With the goal of expanding the Italian market, I developed a Sunday newsletter strategy based on in-depth analysis of conversion data from both the Italian and French markets. Here’s how the process unfolded:
Data Analysis Across Markets:
Market-Specific Insights:
Tailored Content Strategy
Consistent Engagement with Sunday Newsletters
Continuous Optimization:
View the Full Project (Note: This is a project showcase and not the company’s live website, ensuring accurate impression and click data.)
Driving Engagement Through Targeted Paid Advertising
This case study demonstrates how a data-driven approach to paid advertising can significantly enhance conversions. After thorough data analysis and keyword research, I created targeted campaigns on Google Ads and Bing Ads tailored to the specific needs of the Italian market.
After analyzing customer data, I noticed a rising interest among Italian users searching for sailing boat options in Spain. Recognizing this opportunity, I decided to create a targeted paid campaign to tap into this demand.
In March, the campaign showed tangible results: there was a noticeable rise in impressions for this destination, along with an increase in clicks.
Campaign Growth at a Glance: Feb vs. Mar
I create a series of photo collages with Canva that showcase the unique beauty and atmosphere of various places.
In addition, I use tools to design custom maps that visually guide users and provide added context to the content.
Visual content is essential for attracting customers—it’s often the first impression your audience gets. Well-crafted visuals, including collages and maps, not only grab attention but also tell your brand’s story, evoke emotions, and inspire action.
Engaging Audiences with Visual Content
The Power of Content Optimization
In this project, I focused on optimizing existing content to enhance SEO performance, increase web traffic, and improve keyword rankings. I optimized a landing page to enhance both user experience and SEO performance. Here's a quick look at the before and after of the landing page appearance:
While content optimization is a long-term strategy, the improvements began to show clear results over time. For instance, the landing page’s keywords started ranking higher, and the overall organic traffic steadily increased. The changes also led to better user engagement and higher conversion rates, demonstrating the effectiveness of the updates.
Before Optimization: The content was outdated, and the keyword targeting didn’t align with current search trends. Additionally, the information was no longer relevant to the target audience.
After Optimization: I refreshed the content to better align with the needs of our target customers by updating keywords, improving the structure for enhanced readability, incorporating more relevant calls to action (CTAs), and optimizing the design for a more user-friendly experience.
Customer Engagement: Building Strong Connections
Tracking customer engagement through tools like Google Analytics and Search Console is just the beginning. The key to success lies in turning data into meaningful interactions.
To do this, I personally reach out to customers after their experience, gathering valuable feedback.
This direct engagement helps me understand their perspectives, enabling me to write accurate and authentic articles based on real customer stories.
As a result, the content on the website remains both reliable and trustworthy.
View the Full Project (Note: This is a project showcase and not the company’s live website, ensuring accurate impression and click data.)